Microsite Archives - Page 12 of 27 - Event Marketer
Nike’s Scorpion Knock Out Tour Kicks the Competition
To stand out from other footwear and apparel manufacturers launching new product lines to coincide with last summer’s World Cup, Nike created a Scorpion Knock Out (“SKO” for short) Tour to bring the new Scorpion shoe to life in the streets of Italy. The campaign recreated a TV spot in which Nike-sponsored players competed in...
Miller Offers Exclusive Concerts Via the Rellim Tour
Miller took a gamble and won when it spelled its name backwards for a music campaign that was intimate, exclusive and memorable. “From a music-strategy standpoint, we started to recognize that the young adult doesn’t necessarily get impacted by us sponsoring a huge traveling circus,” says Peter Laatz, Miller’s manager of entertainment marketing. “These objectives...
Boeing Entices Consumers with iPod Giveaway Drawing
Boeing had visitors flocking to its booth at the World Airline Entertainment Association show in Seattle, thanks to walking PDAs and an iPod giveaway. Trying to spread the word about Connexion, its on-board high-speed Internet service, Boeing decided to tap the cachet of Apple’s iPod. Attendees who visited with Boeing reps were eligible to win...
Cisco Draws Attendees with Pre-Event Email Strategy
Cisco pulled out all the stops in hyping its exhibit at Supercomm in Chicago, making sure it would generate attention—and booth traffic—among potential clients at the telecom trade show. Three months before the event, the brand sent prospective attendees invitations to its booth and info about Cisco’s pre-show Web site, which listed a schedule of...