Microsite Archives - Page 13 of 27 - Event Marketer
Samsung Sponsorship Fosters Consumer Creativity
Looking for a way to ratchet up its coolness among younger consumers, Samsung took to the road with the rockers on the Vans Warped Tour. At the Samsung on-site footprint, concertgoers were encouraged to express their creativity at three interactive displays. The P*nk Your Phone area allowed visitors to customize their handsets with punk rock...
Miller’s Icehouse Brewery Rocks the Boat
Miller Brewing’s Icehouse brand hit the high seas with The Rock Boat, billed as the world’s largest floating music festival. The four-day non-stop concert took 2,500 music fans—and 30 rock bands—on a Carnival cruise ship from Miami to Cozumel, Mexico. “It was a unique way for consumers to have access to bands,” says Mark O’Brien,...
Crystal Light’s Truck Puts the Dazzle in Diet Drinks
Crystal Light had a reputation for being just a dieter’s drink, so to spark a major shift in consumer perception the brand launched its first-ever mobile tour. At the heart of the initiative was a small yet mighty box truck that opened up into a dazzling, multi-sensory environment designed to appeal to the brand’s female,...
McDonald’s Hosts Parking Lot Concerts for Millennials
McDonald’s needed a super-sized idea for reconnecting with young adults. (You know, those highly coveted yet squirrelly 18-to-24-year-olds with a finely tuned B.S.-meter that goes off at the first sign of old school-style marketing and advertising? Yeah, them.) So to show them that Mickey-D’s gets who they are and what they’re about, the brand tapped...