Microsite Archives - Page 17 of 27 - Event Marketer
Hilton Hotels Unleashes Bed Head Models in Malls
Not since your college days would you even consider showing yourself in public with a case of bed head—you know, the super-mussed non-hairstyle that you can only get from sleeping soundly all night long. Hilton’s Hampton Inn hotel chain figured it could make the look cool once again. The Proud To Be a Bed Head campaign...
New Balance’s Bright Dome Turns Heads at X Games
New Balance had two sure ways to get noticed at the X Games in Los Angeles. First, to attract attention in a sponsor village dominated by branded trailers and the same old black tents, the shoe manufacturer set up a bright red dome loaded with interactives. The second was the unusual tactic of guerrilla marketing...
McDonald’s Road Trip Targets Savvy Young Adults
McDonald’s hit the road with two equally difficult objectives at the top of its list: connect with marketing-averse young adults during the busy summer season and differentiate Mickey D’s from the rest of the crowded QSR landscape. Mission—make that missions—accomplished. When the 100-day tour was complete, 81 percent of attendees surveyed said they believed McDonald’s...
Scott Cleans Up with the Common Sense Tour
Sure, you could refer to Kimberly-Clark’s Common Sense Tour as a b-to-c marketing initiative. But what made it unique were the c-to-c elements—interactives that got consumers to communicate with each other. To spread the word about the brand’s tissue, paper towels and napkins among women ages 25 to 54, Scott rolled out a 55-foot “House...