Microsite Archives - Page 18 of 27 - Event Marketer
Cisco Live Events Convey Content as Service Trend
Cisco Live is back again, and better than ever before, with four dynamic conferences held around the world in 2013. This iteration of the global event offered the most comprehensive line-up of training and education ever and helped attendees deepen their knowledge of current and future Cisco products and solutions, while showing us all how...
SAP Re-engineers Sapphire Now with Customer Focus
SAPPHIRE NOW is a perennial example of the best in b-to-b event marketing, and last year SAP found a way to take its well-known campus format to the next level by using its expertise in evergreen experiences to give its customers some sweet ROI for their time. SAP is a leader in the realm of...
HTC BoomSound Lounge Challenges Mobile Consumers
The HTC One BoomSound Lounge was a bold and playful execution that challenged the current mobile phone experience and offered consumers the opportunity to see, hear and hold the new HTC One smartphone before it became available in retail channels. It increased exposure for the phone’s proprietary features, got the phones into consumers’ hands, launched...
Reed Exhibitions Focuses on Matchmaking at AIBTM
A huge and complex event like the Americas Incentive, Business Travel, & Meetings Exhibition (AIBTM) is a maelstrom of logistical challenges, but this year’s event was a little less so, thanks to a preference-based appointment matching engine. To deliver better value for exhibitors and attendees, facilitate a hosted buyer program and drive overall participation, Reed...