Photo/GIF/Video booth Archives - Page 23 of 43 - Event Marketer

August 26, 2016

Prudential Foot Race Provides Retirement Education

Retirement affects everyone—but it doesn’t often run through consumers’ minds. To get more Americans thinking about their financial future, Prudential got their legs running instead. Held in Washington, D.C., the Prudential 4.01K Race for Retirement was more than a simple running competition. Throughout the course, participants were asked retirement-related questions and answered them by choosing...

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August 24, 2016

Sherwin-Williams Event Celebrates 150 Colorful Years

Celebration 150 marked Sherwin-Williams’ 150th anniversary by commemorating its legacy and Code of Principles written by co-founder Henry Sherwin, and inspiring employees to carry them forward. Held at Amway Center in Orlando, the 75-minute experience involved the international audience of 12,000 from the moment they entered the arena until they boarded buses for a surprise...

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August 24, 2016

Influencers Swipe Right at Tinder’s Airport Event

To launch Tinder Plus, the new premium addition to its popular dating app, Tinder enticed 1,000 decision makers, media moguls and celebrities to Los Angeles’ iconic Hanger 8 for a Tinder Air experience that sent media exposure skyrocketing with more than 170 million impressions and event coverage from major media publications. Multiple on-site touchpoints and...

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August 24, 2016

Kiehl’s Channels ‘Zoolander’ with Anti-Aging Pop-up

Cosmetics retailer Kiehl’s partnered with the movie “Zoolander 2” to create the Derek Zoolander Center for People Who Don’t Age Good, a pop-up located in New York City’s Meatpacking District that spoofed eccentric male model character Derek Zoolander’s Center for Kids Who Don’t Read Good, featured in the first film. Called the DZCFPWDAG for short...

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August 24, 2016

Motorola Pop-up Centers on Customization

Motorola makes a range of mobile devices and accessories, from smartphones to smartwatches, but that fact was getting lost on consumers in an increasingly saturated market dominated by just a few big players. Enter: Moto Shop, a Motorola experiential boutique in the heart of Chicago, which aimed to change the experience of a telecomm retail...

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