Photo/GIF/Video booth Archives - Page 34 of 43 - Event Marketer
Boeing Entices Consumers with iPod Giveaway Drawing
Boeing had visitors flocking to its booth at the World Airline Entertainment Association show in Seattle, thanks to walking PDAs and an iPod giveaway. Trying to spread the word about Connexion, its on-board high-speed Internet service, Boeing decided to tap the cachet of Apple’s iPod. Attendees who visited with Boeing reps were eligible to win...
Michelin Exhibit Features Real Section of Racetrack
Michelin brought its own piece of the racetrack to the Specialty Equipment Market Association’s Las Vegas trade show. The goal: Support its positioning among automotive experts as the go-to brand of tires. The exhibit’s exterior featured a large, banked section of racetrack, topped with five high-performance vehicles, including a sexy Porsche Carrera GT. Inside, an...
Nextel Activates a Tech-Heavy Glass House Experience
Nextel was thinking big when it signed on as title sponsor of NASCAR’s top circuit for the 2004 season, and its mobile activation was a clear reflection of that approach. At 6,400 square feet, The Nextel Experience is the largest mobile display ever to tour with NASCAR. A two-story, enclosed glass house, the exhibit occupies...
Budweiser Big Rig Puts Tech in the Driver’s Seat
Seven plasma screens, eight LCD monitors, six touch-screen kiosks, 17 computers, 26 speakers and 45 headphones? We’re just getting started, playa. The double-deck trailer has 48 hydraulic cylinders, two hinge-down decks, a hinge-down stage, swing-out walls and twin expandables that pivot as they slide for a unique look. Anheuser-Busch set out to build its newest...