Projection Mapping Archives - Page 11 of 30 - Event Marketer
Immersive Tech Brings Jameson’s Rich History to Life
Jameson’s permanent brand home and experience in Dublin, called Bow St., mixes live theater with sampling with immersive technology. Led by a Jameson brand ambassador who engages attendees in conversation, consumers are immersed in the history of the brand and John Jameson, who started making whisky on Dublin’s Bow Street in 1780. The experience begins...
Warner Bros. Terrifies ‘It’ Fans with Recreated Sets
When it came time to promote the remake of the horror film “It,” one might assume Warner Bros. had only one goal in mind: scare the shit out of people. Well, that was one goal. But in recreating the “29 Neibolt Street” house from the film with an immersive, terrifying and Instagrammable experience for consumers...
Activision Engages Press with Scale and Cinematics
Destiny is a sci-fi video game with immersive environments and storylines. For the much anticipated and long awaited release of Destiny 2, publisher Activision wanted to create a press event as immersive as the title itself, while engaging 30 million-plus players in the process. In other words: this was no “exclusive” affair. More than 1,000...
HP Takes Millennials on an Immersive Product Journey
To drive awareness, emotional connections, preference and purchase intent for its convertible laptops among young millennials, HP leveraged a high-engagement partnership with the Panorama music, art and technology festival, which took place last July at Randall’s Island Park in New York City. Two spaces at the festival—The Lab and the HP Lounge—featured HP technologies, including...