Twitter Archives - Page 8 of 26 - Event Marketer
Adobe Train Hops Around Europe to Promote Time Tracker
To spread the word in Europe about Adobe’s AIR Time product, a personal time tracker, Adobe ditched the traditional trailer and hopped on a train instead. The brand activated its AIR Tour Europe 2008 program by taking trains to hotspots like the MOMA Bar in Madrid and The Brewery in London. For the European tour,...
For Swisspers, a Provocative Campaign with Lasting Results
Many a brand has used a provocative word or two to get a quick burst of attention. Sex sells, after all. But most campaigns fizzle out after the initial shock factor wears off. Swisspers, a brand of cotton rounds used to remove makeup, bucked the trend when it leveraged its Sleep Naked campaign across social...
Ford Rolls out Interactive TV Series to Build Social Presence
It was the first-ever reality show created by an advertiser, driven by consumers and broadcast on network TV. Ford’s “Escape Routes” was a six-part televised series of “Amazing Race”-style challenges in which six pairs of best friends vied for a Ford Escape and $100,000. Consumers supported their favorite contestants in their challenges online via live...
Samsung Displays Consumer Photos on Digital Billboard
Samsung activated its Share Hope campaign in New York City’s Times Square last Christmas to create brand awareness during the bustling holiday season. From Dec. 26 through midnight on Dec. 31, Samsung brand ambassadors hit the streets wearing black afro-wigs, Samsung blue petticoats and shiny leggings to capture consumers’ attention. Consumers were handed cell phone...