Virtual event Archives - Page 8 of 11 - Event Marketer
Cisco ‘Rings’ Stock Market Opening Bell Via Webcast
Looking to draw greater attention to its listing on NASDAQ, Cisco held the first-ever virtual opening bell ceremony. To kick off trading one day last August, Cisco employees “rang” the stock market’s opening bell via webcast from the company’s headquarters in San Jose, CA. To make it happen, a highly secure IP network was set...
Beneficial Leverages Gamification to Draw Consumers
The Beneficial Driver’s Seat tour zoomed into 18 NASCAR racing venues, entertaining visitors with a variety of interactive elements. The 60-foot-by-70-foot environment featured motion-based racing simulators, which allowed four drivers to compete head-to-head in replica cockpits, while a Flagman Stand let visitors pose for branded photos while waving a checkered flag. A video presentation showed...
Cisco Roadshow Educates Business Owners
To reach business customers who typically don’t travel off site for events, Cisco used its Network on Wheels Roadshow to bring computer network systems right to their doorsteps. Loaded with the latest Cisco technological solutions for small- and medium-size business owners, eight NOW vehicles were on the road five days a week, hitting multiple locations...
Oracle CloudWorld Achieves Latin American Record
Cloud computing is the future of enterprise-level computing, and as a leader in the space, Oracle is bringing the good news everywhere it goes. For its CloudWorld São Paulo, the brand set for itself the task of being the largest cloud computing event ever held in Brazil in order to tap into the rapidly evolving...