Automotive Archives - Page 11 of 43 - Event Marketer
Ford Targets Younger Demo With Crowdsourced News Show
Brands are increasingly expected to have an authentic conversation with their customers. Ford Social Square, a crowdsourced news magazine show, revved up conversation at auto shows with Gen Y and Gen Z car buyers of the future and encouraged on-stand and online conversation with the brand. Ford Social Square was presented by social media celebrities...
Canadian Tire’s Live-Stream Links Olympians and Fans
For fans and family, Rio may have felt like a world away. But to reduce the “distance” between athletes and fans, and athletes and their families, Canadian Tire created Red Door to Rio, a physical door structure that enabled a full-size, digital experience facilitating real-time a/v interactions. The Red Door to Rio was located at...
Faraday’s Futuristic Booth Merges Nature and Tech
Faraday Future is a start-up technology company focused on developing the next generation of hyper-connected electric vehicles. Joining the ranks of automakers thinking more like technology companies rather than car brands, Faraday Future shared its story publicly for the first time and revealed its concept car at CES 2016 in an environment that juxtaposed organic...
Lexus and Pandora Co-Host a Pop-up Concert Series
Ah, Pandora. It’s like it can read your mind, right? In one of the most interesting partnerships of the year, Lexus brought its vehicles and signature sophistication to the table, while Pandora brought the tunes and the young, affluent demo the Los Angeles Lexus Dealer Association (LA LDA) sought to reach. The result was a...