Automotive Archives - Page 12 of 43 - Event Marketer
Mercedes-Benz Engages Younger Demo on Concert Tour
To increase its cool factor and positive brand sentiment among millennials, Mercedes-Benz used the Evolution Tour, intimate concert experiences to help the brand align with music, art, fashion and technology and gain a ton of organic social chatter before, during and after the events in the process. The mix of passion points and exclusive share-worthy...
Kia Event Series Recognizes Community Game Changers
African-Americans over-index on the ownership of Kia vehicles, but Kia is outranked by a number of auto brands in sales to African-Americans. To increase engagement among this growing demo, and drive consideration, trial and loyalty, Kia created the Inspirationally Crafted event series in New York City and Los Angeles, evenings of gourmet food, drink and...
Audi Activates a Multisensory ‘Experience Walk’
Audi is best known for gravity-defying exhibits that inspire attendees to think about what the brand is trying to say. At the Frankfurt Motor Show, however, Audi flexed its experiential muscle with the four-part Experience Walk, an outdoor installation that explained Audi’s four key themes using the senses. “We’ve never developed an exhibition presentation that...
Opel Turns a Launch Event into a Space Odyssey
Transforming a dealer event into a 24-hour “cosmic” experience, European automaker Opel’s Mission Astra launch event had attendees gazing at the stars from luxury bubble tents for a sleepover at a “space station” in Spain’s Sierra Nevada region where they were no longer dealers—they were astronauts. In shifts of 250, the 3,500 guests took part...