Automotive Archives - Page 13 of 43 - Event Marketer
Ford Trades Test Drives for School Donations
They say that marketing is at its best when it matches a market need with a timely solution. Ford did it several times over with its Drive 4 UR School program that paired local dealerships with local high schools to trade test drives for much-needed donations. The philanthropic program, deemed one of the most successful...
Ford Unifies VIPs with the Feel Football Suite
At the Union of European Football Association’s championship game in Moscow in May, Ford created excitement for its new model, the Kuga, by providing a “money-can’t-buy” hospitality experience for its 595 guests and VIPs from 48 markets. The destination: an exclusive Feel Football Suite for invited guests, who were members of senior management, market heads,...
GM Stages Viral Video Interviews to Draw Younger Demo
To build brand awareness among younger audiences, GM staged a series of viral video interviews and skits called Plug In at festival venues around the world. The short skits were conducted by Tenacious D star Kyle Gass. GM created a branded microsite and employed Gass to populate it with backstage interviews at rock festivals including...
Copenhagen Serves as a Stylish Backdrop for Audi’s Dealer Event
As the theme for a recent dealer meeting, Audi chose “Way Ahead”—a way to communicate the automaker’s technology and design leadership. But the meeting itself was way ahead, too. Held in two-day waves during a three-week period, the meeting spanned four venues in Denmark and southern Sweden and welcomed nearly 4,000 Audi dealers and importers...