Automotive Archives - Page 15 of 43 - Event Marketer
Infiniti Lounge Offers a 360-Degree Experience
Infiniti’s Hospitality Lounge during the annual Pebble Beach, CA, event celebrating the automobile offered a 360-degree experience with ocean views, test drives on the beach and a showcase of Infiniti luxury vehicles. The temporary structure felt permanent atop its 100-foot by 100-foot footprint, and featured a custom glass wall, pergola-covered seating areas, a hidden HVAC...
Fiat Merges History and Modern Tech at Dealer Event
What’s the ultimate driving experience? For 105-year-old Italian automaker Alfa Romeo, it’s style and speed and history, a theme the brand merged with the launch of a futuristic sedan at the Alfa Romeo Historical Museum with 460 brand representatives, journalists and dealers in attendance. The event offered 3D environments, a wind tunnel, a rotating podium,...
Ford Drives Employee Engagement With Education
To recognize its top performing Ford, Lincoln and Mercury dealership personnel, Ford created meaningful experiences at the 2008 Employee Excellence Leadership Summit. The OneFord Experience in Dearborn, MI, was made up of nine events, starting with a Welcome Reception at the Henry Ford Museum, followed by drives on the Ford Test Track, a history lesson...
Volkswagen Takes Minimalist Route to Stand Out
For an industry that’s been taking its knocks over the past few years, annual auto shows are high stakes environments. And for many brands, there is no more high stakes environment than the 13-day International Automotive Fair (IAA) in Frankfurt, Germany. Not only is it the world’s largest auto show, it’s the place for major...