Automotive Archives - Page 22 of 43 - Event Marketer
DaimlerChrylser Ride-and-Drive Features Barcode Tech
Advertising can only get you so far, and DaimlerChrysler has learned that to make a sale, it needs to put tushes in car seats. To make that happen, the auto maker created a free consumer test drive experience unlike any other in the industry. The Route 2002 tour, which Chrysler senior manager of brand events...
LG Art Of The Pixel Showcases New Media Art Content
The LG Art of the Pixel competition showcased new media art. In true form, the brand’s awards gala featured the finalists’ work displayed on “digital canvases”—LG TVs—in a gallery inside massive Gotham Hall in New York City. LG took the theme a step further and used 7,200 square feet of the venue’s walls as a...
Audi Brings A3 Vehicle To Life Via Bicoastal Concerts
The launch of the Audi A3 was the luxury automotive brand’s biggest in recent years. Not only did it have a sleek vehicle to show off, the launch itself signified a new chapter for Audi as it positioned itself in front of a more youthful audience: Millennials. Audi needed to capture the attention of this...
Volkswagen Activates a Cinematic Experience at Paris Show
VW has always carried an irreverent style. Marketing showcases the quality products but also the fact that the company doesn’t take itself too seriously. The challenge for Vok Dams was finding a way to leverage that VW reputation but also appeal to an older, more upscale Touareg target audience at the Paris Auto Show. The agency...