Automotive Archives - Page 24 of 43 - Event Marketer
VW Dealer Meeting Features Learning Centers, Off-Roading
Volkswagon got its message heard loud and clear from multiple locations around Arizona during its annual dealer meetings. The program carried an “Access” theme to illustrate the access Volkswagen customers have to life’s experiences: As customers mature, they have greater access to better things, which explained the car maker’s pending entry into the luxury market. The...
Jeep ‘Drives’ New Cherokee Straight up a Skyscraper
To trumpet the introduction of the 2005 Grand Cherokee, Jeep was on a mission to demonstrate the vehicle’s “go anywhere, do anything” capability. At the same time, the automaker wanted a launch event to take place in New York City, to take advantage of the national media outlets and massive pedestrian traffic in Manhattan, and...
DaimlerChrysler Heats Up a Media Event in a Firehouse
Winning over the media at the North American Auto Show ain’t an easy task, but Clear!Blue made it happen with an interesting program for client DaimlerChrysler. With the key objective of countering other car brands’ evening media events, the agency set off to create something a lil’ bit different. An old 1929-built Firehouse across the...
Audi Launches new A8 with a Retreat for Dealers
Audi was out to get dealers fired up about the all-new A8 L at its ’03 meeting, and MVP stepped to the plate and smacked it over the fence. A launch event was held at the St. Regis Hotel in Dana Point, CA. Overlooking the Pacific. Very chi-chi. Very Audi. Direct mailers teased the event,...