Automotive Archives - Page 29 of 43 - Event Marketer

October 30, 2015

Ford Drives Lead-Gen on Lifestyle Events Tour

The Ford Experience visited 25 lifestyle events across the country—including racing, football, golf, music, automotive and cultural events—aiming for attendees who already owned Fords or would be open to buying one. With branded 53-foot trailers creating the perimeter, the environment offered product-focused consumer activities and contests emphasizing product benefits. To draw visitors, Ford sent guerrilla...

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October 30, 2015

Cadillac Wows with a Multidimensional Ride-and-Drive

Solidifying its luxury cred among such brands as Mercedes-Benz, BMW, and Lexus was the goal. And non-Cadillac drivers in the all-important Southern California market were the target. So Caddy set up shop at a decommissioned military base for a multidimensional ride-and-drive. Visitors passed through a security checkpoint to enter and discovered a huge branded facade...

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October 29, 2015

Scion Hosts an Augmented Reality ‘Bounty Hunt’

Scion created a six-day, six-city augmented reality game in which six teams of two drove their Scions on a “Bounty Hunt” for a thief and the car he or she had stolen, with the winning team netting a cool $10,000. During the game, teams competed in challenges and searched for clues leading to the missing...

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October 29, 2015

General Motors Deploys a Test Track off the Vegas Strip

General Motors took its Auto Show in Motion ride-and-drive tour to the next level with The Drive, an 11-acre public test track situated in a formerly run-down parking lot just off the Las Vegas Strip. With the high-touch, low-sell atmosphere, GM’s main goal was to impart more knowledge about its cars to thousands of potential...

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October 29, 2015

Chevrolet Music Festival Amplifies CMA Sponsorship

GM leveraged Chevrolet’s sponsorship of the Country Music Association Awards across a variety of media. In addition to sponsoring the awards TV broadcast, the automaker deployed the Chevy All Access Music mobile tour at large music and sporting events (including NASCAR races and the MLB All-Star Game) in the months leading up to the CMAs....

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