Automotive Archives - Page 3 of 43 - Event Marketer
Alfa Romeo Answers Auto Buffs’ Questions With an AI-Powered Texting Bot
With the insight that automotive event attendees often have lots of questions but don’t always read emails or web updates beforehand, Alfa Romeo unveiled an AI-powered texting bot (dubbed DriveBot) for the 2019 Concours D’Elegance. Programmers trained the concierge platform to answer more than 400,000 possible questions from guests—everything from vehicle info to event schedules...
Magna Leverages VR to Showcase How Automotive Seats are Evolving
The goal: Demonstrate how Magna seats are the right fit for autonomous vehicles. The approach: A large, vertical LED display to catch the attention of lots of CES attendees, displaying simulations of how seats might be configured in an autonomous vehicle, and complementary VR to give users a deeper, personalized view. Guests wearing Oculus Go...
Ford Transports Journalists to an Urban Environment with ‘Escapeville’
Aimed at automotive journalists, Escapeville introduced the latest model of Ford’s “urban SUV” while showing off its new design and capabilities. The event took place at a venue that no other automaker could lay claim to—Dearborn, Michigan’s Greenfield Village, which was founded in 1929 and is home to unique or significant buildings that were bought...
Volkswagens Instagrammable pop up shops have many Millennials very interested in the all-new VW Jetta
To get the all-new VW Jetta in front of an urban, millennial audience—a tough crowd to please for automakers—Volkswagen created a branded house and hit four cities, Chicago, Miami, Los Angeles and New York City, in two weeks. The Jetta Haus experience included Instagrammable moments, a nighttime test drive and a mini music festival. Each...