Automotive Archives - Page 30 of 43 - Event Marketer
Jaguar Takes Journalists on a Glam Journey to Cabo
It isn’t often that journalists get behind the wheel of a glam car like the Jaguar 2007 XK, but that’s exactly what happened when 60 writers from publications such as The Car Connection and Men’s Journal and newspapers in Chicago and San Diego got to rub shoulders with Jaguar execs and take the car out...
Pontiac Revs Up Drivers Via ‘Apprentice’ Sponsorship
Pontiac used its sponsorship of NBC’s “The Apprentice” to spread awareness of its all-new Solstice roadster. It was all designed to pump up demand for an early order program that would build buzz around the first 1,000 Solstices available to the general public. One of the tasks on the show focused on teams of contestants...
Jeep Leverages Special Stage Effects at NAIAS Press Event
Jeep’s Wrangler introduction was a smashing success at last year’s North American International Auto Show. While Chrysler Group coo Eric Ridenour introduced the vehicle onstage at a scheduled press event, the MiPIX wall parted to show the Wrangler in a jungle cage with squealing tires, flashing headlights and a honking horn. After Chrysler Group president...
Audi Press Event Offers the Arts and the Outdoors
With three waves of events over six days, Audi introduced its S6/S8, A4/S4 Cabriolet and Audi Q7 models to lifestyle and automotive journalists. The first flight, aimed at lifestyle reporters, emphasized emotion and design, while the second and third runs offered automotive journalists a deep dive into the vehicles’ advanced technology and performance. From the...