Automotive Archives - Page 34 of 43 - Event Marketer
Chevrolet Impala Cooks up a Private Press Experience
To provide a memorable experience to writers attending its media drive program for the launch of the redesigned Chevrolet Impala, and leave them with a lasting reminder of the new Impala’s bold rebirth, General Motors introduced them to the vehicle in a location where they would immediately associate it with iconic style and design: renowned...
Nissan 360 Puts High-Tech Spin on Press Event
Nissan placed company leaders front and center with the press, giving them plenty of opportunities for casual conversations about the brand while wining, dining and winding around eight unique tracks. Coupled with the lifestyle-driven vehicle experiences, journalists from around the globe left with some pretty rich material. A propriety technology called the Nissan Exploratory Device...
NASCAR’s Microsite Fuels Sponsor Engagement
NASCAR’s Fuel for Business events each quarter bring together official partners and industry members for a day of exclusive b-to-b meetings set up to foster business and increase sponsorship partnerships. Hard to imagine that the coordination of meeting requests submitted by attendees was once handled by a staff of six equipped with, well, sticky notes....
Lamborghini Dreams up a VIP Test Drive in Miami
How do you create an event for a dream car? To launch the new Lamborghini Aventador Roadster, Lamborghini decided a standard test drive program would be too “mediocre,” so it invited 400 international guests to be part of a wild parade of 25 brightly colored and impressively loud Roadsters in Miami South Beach. For the...