Automotive Archives - Page 37 of 43 - Event Marketer
Infiniti Brings Formula 1 Racing to U.S. Consumers
From fast food to fast cars, Americans have a need for speed. Infiniti’s Go Zero to Infiniti campaign took advantage of that fact in an effort to demonstrate its technical partnership with Red Bull Racing. Incorporating the embodiment of that relationship—the Q50 Eau Rouge concept vehicle—into an action-packed activation, Infiniti brought Formula 1 racing to...
Five-Story Audi Soccer Scoreboard Features A8s
Anyone with a pulse knows that, every four years, World Cup soccer dominates a significant portion of the planet’s TV screens during its 30-day run. Aiming to capitalize on the global obsession, Audi set out to capture New York City’s (and through social media, the world’s) attention by creating an LED scoreboard that projected the...
Harley-Davidson Revs Up Project LiveWire Experiences
Harley-Davidson revved up the motorcycle community with the introduction of its first electric bike, the LiveWire, to riders and influencers alike at 31 Harley dealership and lifestyle events across the country. From June to December, the brand brought innovation to the streets, offering up a chance to test ride the LiveWire to consumers who were...
Audi Design Elements Stun Paris Motor Show Attendees
German carmaker Audi is known for its slogan “Vorsprung durch Technik” or “Advancement through Technology.” For the 2014 Mondial de l’Automobile in Paris, Audi’s exhibit design seemed to take those four interlocked rings, stretch them out and connect design with technology in an artful manner. The exhibit concept was based on the “Dynamic of Balance.”...