Automotive Archives - Page 38 of 43 - Event Marketer
Enterprise Activates 10,000 Events to Boost CarShare
The concept of the rideshare has exploded, offering car-less urbanites the sweet freedom of borrowing a vehicle when they need it, without the hassles of owning one—and parking one. But the key behind the success of these membership-based services is finding consumers who are open to the idea of alternative transportation options, and then getting...
Nissan Transforms Smartphones into Content Machines
If Nissan’s tagline is “Innovation that Excites,” its Digital Landscape at the North American International Auto Show, should be called “Technology that Excites.” The company’s goal for the show was to reset consumer expectations of the brand and its products in a rich experience that was sensory driven and fun, all while attracting, engaging and...
MINI Puts a Playful Auto Show Experience into Gear
Every seven years MINI launches a new hard top in North America. For the 2014 release the automaker needed to show consumers how much fun a MINI can be, and moreover grab them right out of the aisles of the L.A. and New York Auto Shows so they could see for themselves how the interior...
Aston Martin Delivers a Luxury Driving Experience On Ice
Aston Martin enjoys a worldwide reputation for understated style and elegance, qualities that shine through in its vehicles and in last February’s Aston Martin On Ice, a program that provided media, its top-selling dealers and owners the opportunity to test its dynamic driving fleet on, well, ice. This remarkable experience took place on a single-manufacturer...