Automotive Archives - Page 40 of 43 - Event Marketer
Audi Mixes Aggressive Targeting with Unique Venues
For a series of high-end hospitality events in the South Florida market, Audi devised a new formula big on style and boldness while retaining a refined, focused approach. To help launch new models of its A6 and A7, the automaker’s South Florida dealerships teamed up for the first time ever to create two world-class events...
Olympic Spirit Revs Up Sales for BMW
Even for the ultimate driving machine, it isn’t easy to stand out in the luxury automobile segment. And owner retention can be a particular challenge in a market full of worthy competitors. To show how its cars stack up against those rival manufacturers, BMW invited its existing owners to test-drive its 6 Series cars as...
Cadillac Aces the High-Impact Event with Golf Hybrid
Building on a burgeoning experiential marketing trend, Cadillac is perfecting the art of using event marketing simultaneously for acquisition and retention. Case in point: Its Golf Innovation Clinics. The events offered a high-exposure, low-pressure environment for 1,000 participants a day—500 in the morning, 500 in the afternoon—who got up-close and personal with the cars, received...
Chefs and Test Drives Amp Up Cadillac’s Mall Tour
Cadillac’s Culinary Challenge put a new spin on the old mall tour. The ride-and-drive experience with culinary and lifestyle twists traveled to 14 luxury malls, spicing up the experience with test drives of Cadillacs and competing vehicles and a cause- marketing overlay. After a few years running the Culinary Challenge, Cadillac expanded on the competition between...