Automotive Archives - Page 43 of 43 - Event Marketer
Online Reality Show Helps Ford Focus Accelerate Sales
Ford had some big-time objectives for the introduction of the new Focus—namely, making the car one of the most in-demand vehicles in the compact segment by the time it launched. In order to meet that goal, Ford launched the Focus Rally. Six two-person teams would drive across the U.S., completing a series of challenges, all...