Automotive Archives - Page 5 of 43 - Event Marketer
Old Navy makes it Clear The Holiday Season should be full of Cheer with their Buy Online, Pickup In-Store service
Before consumers spend time with loved ones over the holiday season, they often spend time waiting in line and battling crowds. So to demonstrate to last-minute shoppers how its Buy Online, Pickup In-Store service could save them precious time during the holiday hustle, Old Navy leveraged a festive, multi-day stunt. To add extra incentive, the...
Sunoco’s pay-at-the-pump mobile app usage when increasingly high with the help of NASCAR’s Chase Elliott
Sunoco touts its pay-at-the-pump mobile app as the fastest way to pay for gas, but with a limited budget, the brand had to get creative about promoting its new product. Instead of relying on paid media, the brand took a risk and set out to design an experience so buzzworthy that it would earn the...
Ford’s newest Explorer was seen specifically through the eyes of the attendees at Detroit Auto Show
It’s no secret that the auto show is in transition. Automotive brands have bigger stories to tell about their products, and they’re eager to create trade show engagements that focus more on the visitor experience than the show floor architecture. As Ford put it, people have become more “sophisticated experiential consumers” hungry for active engagements...
Lincoln Targets Micro-influencers With a Nationwide Ride-and-Drive Event
We often think of influencer events in a bubble—one-off experiences that may not go deeper than an open bar or an Instagrammable space. On the 20th anniversary of the Lincoln Navigator, originally launched in 1997 and then relaunched in 2017 with an all-new design and luxury positioning, Lincoln raised the stakes with a nationwide activation...