Automotive Archives - Page 8 of 43 - Event Marketer
Porsche Revs up a Track Show Synced to Live Music
To connect with a younger, edgier audience and celebrate the new line of Porsche E-Hybrids, Porsche North America in partnership with Rolling Stone created “Engine Notes,” an evening at the Porsche Experience Center in L.A. featuring a star-studded rock concert and a 45-minute track show precisely choreographed to guitarist Dave Navarro’s performance. Here’s what went...
Mercedes-Benz Partnership Appeals to DC Comics Fans
When he’s not driving the Batmobile, you can bet Bruce Wayne is behind the wheel of a Mercedes, thanks to an integrated campaign that melded Benz and Batman’s posse. In a strategic partnership between the “Justice League” film and the luxury car company, two Mercedes-Benz models scored appearances on the big screen: the Vision Gran...
Kia’s Stunt Brings the Fashion Runway to the Raceway
To attract cutting-edge consumers and create buzz around its 2018 Stinger sports sedan, Kia staged a full-on drag race stunt at the most unlikely of settings: New York Fashion Week. Six celebrities, including model Joan Smalls, YouTube star Cameron Dallas and former baseball MVP Alex Rodriguez, duked it out (safely) on the track to see...
BMW Sends Influencers on the ‘Road to Coachella’
BMW isn’t the first brand consumers think of when they think of a Coachella partner. So as the first-ever automotive brand to partner with the music festival, the brand sought to create an organic connection by highlighting the i Series’ sustainability message and its technology chops. The brand first created an original content piece celebrating...