Computer Hardware/Software/High Tech Archives - Page 13 of 55 - Event Marketer
Cisco Live’s Command Center Drives Social Chatter
Cisco Live used social media to create a truly “attendee-aware” event that recognized attendee contributions to the conversation and forged an ongoing connection with the Cisco brand. Prior to the event, user-generated content on Twitter and a Facebook caption contest built awareness and generated interest and excitement. On-site, a social media command center monitored engagement...
Microsoft Physically Places Influencers Inside a Song
DELQA was an interactive installation that provided Microsoft the chance to improve its brand perception among cultural influencers and creators, specifically in the music and technology community. It achieved that by allowing the audience to physically go inside a song created by music producer and artist Matthew Dear, and created a dynamic and immersive environment...
EMC Unleashes a Tech Extravaganza to Address Data
Mention the words “modern data center” and the average person, even the tech-savvy EMC World attendee, gets a little glassy-eyed. It’s not easy to grasp just how deeply data affects our everyday lives. EMC’s Experience Future-Ready exhibit addressed that issue head-on, showing attendees exactly what goes on under the surface of the world around them....
AWS Updates its Dev Conference With Digital Signage
The digital signage at last fall’s Amazon Web Services’ AWS re:Invent conference replaced traditional printed signage with a flexible, scalable solution that communicated updated content and relevant information to attendees throughout the event. And with attendance more than doubling year over year for the conference, the need for frequent updates on locations, times and anticipated...