Computer Hardware/Software/High Tech Archives - Page 18 of 55 - Event Marketer
Google’s Touch Technology Powers Community Initiative
They may have looked like simple posters being put up around town, but behind each one was a cutting-edge “digital paper” technology that transformed a philanthropic voting program into a catalyst for engagement. It was all part of an effort by Google to give away $5.5 million to Bay Area nonprofits by inviting local communities...
Cisco Staff Offers Booth Tours to Key Executives
At the Healthcare Information and Management Systems Society’s event last February in Orlando, FL, Cisco strategized for increased sales by integrating the internal marketing, sales and executive teams to activate deeper touch marketing opportunities. Cisco sent 14 senior sales executives and several business and technology experts to bring target executives through the interactive booth activities,...
Cisco Virtual Event Offers Access to Industry Experts
Many marketers lure attendees to their events by offering exclusive access to new product releases or in-demand subject matter experts. Virtual events are no different. To connect with IT decision makers, last year Cisco traded in a traditional trade show for a virtual event and drove registration by giving virtual attendees private access to top...
Cisco CIO Summit Goes Green Without Spending Green
A lot of brands catering to their VIPs are reluctant to go green because they think they will have to sacrifice luxury. Cisco’s event proves you can have it all. The CIO Summit, held at the Four Seasons Resort Aviara in Carlsbad, CA, featured organic and local food to minimize the energy it took to...