Computer Hardware/Software/High Tech Archives - Page 21 of 55 - Event Marketer
Windows Live Portrait Studio Targets Tech-Savvy Moms
In an effort to generate word of mouth for its Windows Live websites and services among tech-savvy moms, Microsoft opened Windows Live Portrait Studio pop-ups in Brooklyn, NY and San Francisco neighborhoods known for their strong family demographics. The pop-ups were open for six weeks in April and May 2008, leading up to Mother’s Day....
Electronic Arts Visits Malls to Connect with Families
For EA’s Xmas Experience Tour, the name of the game was sales. The strategy: a killer combination of multiple data collection points, instant purchase incentives, clever trial-to-conversion tactics and hands-on gaming experiences. In its sixth year, the tour sought to entice serious gamers (16- to 30-year-old males), as well as families and casual gamers. The...
Yahoo! Delivers Olympic Action Virally from the Games
Yahoo! has been offering editorial coverage of the Olympic Games on its Yahoo! Sports website for several years but for the first time it invited fans to become a part of the action during the 2010 Winter Games. The brand transformed a former Mini Cooper dealership in Vancouver’s Yaletown district into a cozy, fan-friendly “Fancouver”...
Influencer Moms Help Raise Awareness for EA Game
EA’s research indicated that the best way to launch its new fitness product EA Sports Active was to tap into key influencers in the female, especially mom, category. On a mission to reach 500 American women, EA Sports sent out a call for busy moms with active online social networks. In a matter of weeks,...