Computer Hardware/Software/High Tech Archives - Page 23 of 55 - Event Marketer
OfficeMax Elf Mob Invades Union Square
To drive awareness of elfyourself.com its popular holiday e-greeting site OfficeMax in December 2009 unleashed an elf “invasion” in New York City’s Union Square that had 400 green-clad dancing elves descend upon the park by subway, Segway, motorcycle, pedicab, stretch limo and double-decker busses for a four-minute surprise flash mob and impromptu dance performance. ElfYourself...
HP’s Mobile Program Snags ‘Exstream’ Results with CFOs
Conventional wisdom dictates that the best way to woo those hard-to-impress C-suite decision makers is to fly them all to the Seychelles, put them up in the swankiest all-inclusive resort, buy them a few rounds of golf and along the way, chat up your product. The thing is, sometimes it’s better to leave the gravy...
Cisco Aces Virtual Forum with Gamification Component
Cisco’s 2009 global sales event was a virtual conference called the Global Sales Experience, or GSX. The innovative use of gaming as part of the design strategy deployed throughout the event, however, might cause some to call it the Gaming Sales Experience. While virtual events are nothing new for tech-driven Cisco, the challenge of addressing...
Cray’s Green Trade Show Exhibit Earns Accolades
Cray, a global leader in supercomputing, wanted not only to reinforce its position as an industry leader in the high performance computing category used by scientists, engineers in academia, government and others; it also wanted to highlight its eco-friendly products and sustainable business model at the SC09 conference. With the goal of integrating green materials...