Computer Hardware/Software/High Tech Archives - Page 31 of 55 - Event Marketer
Microsoft’s Game Launch Rivals Hollywood Premiere
If Halo 3 is one of the bestselling video games of all time, Halowood, its Beta Preview Launch, has to be one of the best celebrity parties ever. The launch party took over several Hollywood soundstages, transforming the space into a large-scale destination for celebrities, tastemakers and the media. From the exterior approach to the...
EA Packs Gameplay, Green Screen into a Mobile Hub
Electronic Arts wanted to take high-def video game sampling beyond the standard retail and shopping mall experiences. So was born The Hub, an 18-wheel mobile tour that EA took to music festivals, community events, sporting matches and theme parks throughout the UK and Ireland last summer. The Hub was based on a tri-axle step framed...
Intel Unleashes Demos, Entertainment and Science at CES
Question: What do an Intel Core 2 Duo processor and a bulb of garlic have in common? Answer: More than you might think. One adds zest to dishes like pasta and bread. The other energizes your computer with speed and realistic detail. But while garlic has a taste and aroma often associated with great meals...
Vivendi Treats Gamers to a Spa-Style Oasis at E3
To promote its newest video and computer game titles, Vivendi Games needed to stand out from the crowd at the E3 Media and Business Summit 2007. And what better way to attract the press and retail reps than with a spa-style hospitality experience. A 2,100-square-foot hotel ballroom was transformed into a relaxing oasis for guests. The...