Computer Hardware/Software/High Tech Archives - Page 32 of 55 - Event Marketer
Oracle Combines Two Conferences to Tell Brand Story
Oracle’s Open World conference took on new importance last year, as the software giant had acquired its former rival PeopleSoft, and many of its acquired customers would be among the 32,000 at the long-running annual event. “We had more stories to tell across both sides of our business,” says Paul Salinger, Oracle’s senior director-event production...
Samsung Executes a Triple Threat Press Show
More than 300 key media members turned out for the Samsung Global Road Show, where the brand highlighted its newest products, technology and plans for the year ahead. The 2005 show featured three distinct sections. The Samsung Experience was held at Samsung’s concept store at the Time Warner building in Manhattan. An event with Samsung...
Cisco ‘Rings’ Stock Market Opening Bell Via Webcast
Looking to draw greater attention to its listing on NASDAQ, Cisco held the first-ever virtual opening bell ceremony. To kick off trading one day last August, Cisco employees “rang” the stock market’s opening bell via webcast from the company’s headquarters in San Jose, CA. To make it happen, a highly secure IP network was set...
BT Global Services Meeting Offers Holographic Experiences
To keep its employees in the loop after a period of internal change and restructuring, BT Global Services UK gathered all its troops at the Game On Sales Kick-Off Conference last June. The theme Game On reinforced the global communications provider’s vision of not only being in the game, but also defining it. The Game...