Computer Hardware/Software/High Tech Archives - Page 33 of 55 - Event Marketer
Best Buy Launches Guitar Hero III with Midnight VIP Parties
For its Guitar Hero III Launch, Best Buy was thinking big. From a charity component and midnight openings to a VIP party—it was on. The festivities were kicked off with midnight openings at stores across the country, giving consumers a chance to play the game on custom kiosks prior to release. The midnight opening at the...
Microsoft Takes its Halo 3 Launch to New City Heights
The fans were already lined up at 5 a.m., waiting in sweaty anticipation for the stroke of midnight when they could be the first to get their hands on the last installment in the Halo trilogy, Halo 3. What hard-core fans didn’t know (other than what life was like outside their parents’ basement) is that...
Dell Fashion Show Helps Launch Two Computer Products
When Dell introduced the Inspiron notebook series and XPS desktop, it created buzz in the realm of retail. It partnered with the Macy’s Department Store in Herald Square, New York City, to host a fashion show, one-on-one press conference and interactive Dell product area. Dell’s goal was to focus on unique design and personalized service...
Sony Europe Immerses Technical Writers in PlayStation 3
When Sony Europe wanted to get the word out about PlayStation 3, which just launched in Europe, and its Blu-ray Disc, SLR cameras and Bravia TVs, it tuned in to the ultimate word-of-mouth guys—journalists, whose opinions and articles can make or break a company’s reputation. So, it invited 400 technical and lifestyle writers from 24...