Computer Hardware/Software/High Tech Archives - Page 34 of 55 - Event Marketer
AMD Uses 3D to Attract Broadcasting and Film Pros
A retro-futuristic space encouraged visitors to “Break Free” from the limits of competitors’ technology, part of an effort by AMD to make sure everyone at the National Association of Broadcasters show knew its microprocessors are the go-to option for broadcasting and film professionals. To get the buzz going, pre-show mailers drove traffic to the booth...
PlayStation Woos Singers with Mall Activations
To create buzz and increase sales for its SingStar collection, PlayStation took malls across the country by storm with SingStar on Tour. Using a branded, 22-foot Sprinter Van as the centerpiece at each mall, PlayStation set up a fully branded stage and four gaming stations showcasing a different title in the collection on PlayStation 2....
Palm and Partners Activate Race-Themed Demos
Credit the blossoming event marketing unit at Sparks for Treo’s 700p Summer Launch Series, a fully integrated high-touch event program conceived around the idea of speed, a main product attribute as well as a key marketing platform for partner (and NASCAR sponsor) Sprint. Private events held at hip and trendy venues in six cities took...
Microsoft Video Presentations Drive Conference
To reinforce its commitment to its 5,000-plus worldwide partners, Microsoft held a four-day conference at the Minneapolis Convention Center with keynotes from top executives, 130-plus breakout sessions, hundreds of hands-on labs and demos, networking opportunities and awards ceremonies. Each morning, the first keynote addresses were kicked off with high-energy video presentations and live music that...