Computer Hardware/Software/High Tech Archives - Page 38 of 55 - Event Marketer
IBM Deploys an Interactive Social Media Touchscreen
Social media has always been a powerful tool in the b-to-c realm, but less so for b-to-b marketers who have to find the appropriate balance between personal and professional information sharing and wrangling a wide variety of platforms into one event experience. IBM tackled the challenge last year with a unique proprietary software solution that...
Cisco’s App Merges Physical and Virtual Experiences
Sometimes the promise of cool content and everlasting friendship just isn’t enough to hold on to the average event attendee’s attention span as they board their flights home. Cisco took on the challenge this year with a custom app that rewarded customers for participation in its events and bridged the gap between multiple events and...
Dell Records Demo Data with a New Dashboard
If you don’t have an event dashboard these days, you’re probably missing out on some pretty key data that could drastically improve the performance of your portfolio. Dell embraced the power of the dashboard this year by leveraging its own technology—an Inspiron duo tablet—to create a handheld demo with a “duo” role: as a lead...
Cisco Unveils a Virtual Sales Meeting Strategy
Cisco’s Global Sales Experience (GSX) in 2009 was one of the industry’s largest—and boldest—virtual events of the year. In an effort to save costs (it was the height of the recession, after all), the company decided to transform its annual weeklong sales meeting from a real-world event with a 20-year history into a 100-percent virtual...