Computer Hardware/Software/High Tech Archives - Page 44 of 55 - Event Marketer
Cisco Live Command Center Showcases Social Chatter
Talk about mammoth! Cisco Live, Cisco’s flagship event, which in 2013 in Orlando drew 20,000 in-person registrants and more than 135,000 virtual views, is just that. But, with so many attendees, real or otherwise, the challenge is how to monitor and respond to the high volume of comments Cisco receives in order to deliver a...
Ultimate Software Deploys a Living Content Library
Thanks to HCM Online Academy, human resources and payroll professionals can tap into educational material, which has been videotaped and uploaded from live human resources workshops, 24×7, 365 days a year. Want to download a white paper or case study on Thanksgiving Day? Not a problem, thanks to this seamless extension to the in-person, physical...
Adobe Turns the Theater into a Canvas for User Event
Adobe used its annual user conference, Adobe Max, as the platform for launching a major move into the cloud—a huge shift for its core business model. To communicate the importance of the strategy, Adobe needed to present its narrative in a way that demonstrated how the “dance” between art and technology can yield results when Adobe...
Skype Microsite is a Social Hub for Lady Gaga Fans
The global youthful influencers and social connectors Skype was trying to reach via its sponsorship of Lady Gaga’s Born This Way Ball tour would probably agree that the star of this show was the branded microsite, skypeball.com, and the campaign’s social media tie-ins. Both offered organic opportunities for fans to learn about Skype’s social and...