Consumer Electronics Archives - Page 12 of 29 - Event Marketer
Samsung Promotes Swype Technology Via Texting Contest
To educate consumers about Samsung’s new Omnia II mobile phone featuring Swype texting technology, which is a new way to text by sliding a finger around the touchscreen keyboard instead of tapping letters, the brand hit eight malls from December 2009 to February 2010. The goal was to expose consumers to the new technology, get...
Research in Motion Tour Targets B-to-B Tech Buyers
For the launch of the new 8350i BlackBerry Curve on the Sprint network, Research in Motion targeted b-to-b technology purchasers with the BlackBerry Sprint A to B tour by inviting them to take what RIM called the “Smarter” route to efficient work. The tour brought to life the campaign tagline, “A to B. Work. Done....
Virgin Mobile Gives Times Square the Full Monty
New wireless carrier Virgin Mobile stopped at nothing to shut down New York’s famous intersection last summer to announce its U.S. launch. The huge “Nothing to Hide” billboard draped over the Virgin Megastore gave a hint that something was up, and the crowd started forming an hour before the 10:30 a.m event began. When the...
Kodak Promotes New Camera with a One-Market Program
Out to test a new PLUSDigital one-time-use camera among female teens in Detroit, USM&P created a simple, yet effective one-market program executed in malls, movie theaters and at special events. The product: A one-time-use camera (priced around $13) teens could buy off the rack, shoot and snap, then drop off at the photo developer for...