December 1, 2015
Cheil’s entry from Korea took the Ex Awards global (we were thrilled). During the 2002 Busan Asian Soccer Games, Samsung’s Anycall cellular arm leveraged its sponsorship with events in four Korean cities: Seoul, Daegu, Daejon, and Busan. The events recreated Anycall TV spots on the street with engaging activities and audience involvement in street casting....
read more