Consumer Electronics Archives - Page 19 of 29 - Event Marketer
Sony Showcases Handycams with Shoebox Displays
To reinforce its position as the leader in HD, Sony made its way to seven malls across Australia to showcase its range of HD Handycams. Market research found that most people still prefer to take and save still photographs rather than video, so Sony played on the theme of kept photos by creating an oversized...
PlayStation Woos Singers with Mall Activations
To create buzz and increase sales for its SingStar collection, PlayStation took malls across the country by storm with SingStar on Tour. Using a branded, 22-foot Sprinter Van as the centerpiece at each mall, PlayStation set up a fully branded stage and four gaming stations showcasing a different title in the collection on PlayStation 2....
Samsung Builds Buzz on Beyoncé’s Experience Tour
Samsung pulled all the stops during the Beyoncé Experience Tour with a red carpet entranceway, a VIP lounge and plenty of other perks. To build buzz, Samsung held radio remotes at local Sprint stores giving away two tickets and a VIP Experience at the concert. At night before each performance, Samsung projected a branded animated...
Best Buy’s Rewards Members Hop on Stage with Sting
Imagine being handpicked by Sting to join him onstage and belt out “Roxanne” during a pre-show closed sound check. Or put on your red dress and hang out with the likes of Courteney Cox and other celebs in a backstage Moroccan oasis while nibbling on spiced lamb chops and grilled chicken kabobs. Sound like a...