Consumer Electronics Archives - Page 20 of 29 - Event Marketer
Plantronics Switches Out Meetings for a Mobile Tour
Oh, you hipsters with your iPods, all lost in thought in your skinny jeans, listening to some band out of Finland no one’s ever heard of before. Think the world’s leading manufacturer of headset products can’t rock the ‘Pod like a Williamsburg trust fund baby? Think again, home slice. Plantronics in March 2007 dumped its...
Panasonic Hypes Tour with Consumer Demo Films
This is a big year for television brands. Screens are going paper-thin. Stations are going HD. And what was once a slack-jawed, one-way viewing experience is going hands-on, user-gen and highly interactive. To carve out a chunk of brand equity in this fast-changing marketplace (proprietary research showed that consumers are just starting to form their...
Nokia Engages Employees with Nseries Adventures
Nokia needed to meaningfully engage its worldwide team of 40,000 employees, in order to let them experience the new Nseries multimedia smart phones on a personal level. The Nseries Adventures encouraged Nokia employees to live the spirit of the brand while demonstrating the Nseries tagline of “See new. Hear new. Feel new.” Nseries Adventures encouraged...
Palm and Partners Activate Race-Themed Demos
Credit the blossoming event marketing unit at Sparks for Treo’s 700p Summer Launch Series, a fully integrated high-touch event program conceived around the idea of speed, a main product attribute as well as a key marketing platform for partner (and NASCAR sponsor) Sprint. Private events held at hip and trendy venues in six cities took...