Consumer Electronics Archives - Page 21 of 29 - Event Marketer
RadioShack Red Chair Campaign Draws Holiday Shoppers
An integrated effort that included TV and web components as well as live events in malls, the Red Chair campaign was such a success that RadioShack stores actually ran out of featured products during the campaign. Timed to push traffic and specific vendors’ products during the holiday rush, Red Chair was a way to put...
Cingular Immerses Fans in ‘Futbol Fiesta’ Experience
Cingular created a national program targeting Mexican-Americans as part of its sponsorship of the Mexican national soccer team. The live events at stores and at the team’s games were backed by consumer promotions, media and athlete endorsements. To bring the sponsorship into stores, the brand’s Show Me Your Cingular effort allowed visitors a photo op...
Motorola Leverages NFL Stars to Boost Sponsorship
Motorola activated its NFL sponsorship with a fully integrated campaign that reached football fans on site at games, as well as in store, on air and online. The MotoZone mobile tour hit 24 cities, stopping at key retail outlets and at NFL stadiums on game day. A 40-foot-by-40-foot exterior footprint featured interactive games, a PhotoZone...
Justin Timberlake Headlines Best Buy Listening Parties
As if anything Justin Timberlake does needs additional buzz, Best Buy stores in 10 key markets hosted listening parties to generate a little extra excitement for the release of his 2006 FutureSex/LoveSounds album. The program tied in vendors—kiosks equipped with Toshiba laptops, Motorola headphones and Samsung cell phones let guests sample Timberlake content while they...