Consumer Electronics Archives - Page 22 of 29 - Event Marketer
Microsoft’s ‘Digital City’ Promotes New Windows Tech
Creating a buzz about new Windows products was easy with the Windows on Wheels campaign, a rolling “digital city” that parked at retail centers. A 50-foot trailer featuring floor-to-ceiling Plexiglas on all sides, the vehicle housed a stylish living room and office decked out with the latest Microsoft had to offer, including a Tablet PC,...
Motorola’s Tour Trailer Offers Multiple Touchpoints
Motorola reached existing and potential customers via MotoDriven tour stops, promoting products for business applications such as radio systems, tracking devices and dispatcher solutions. The events were held at local hotels or distribution centers and, besides morning coffee and a catered lunch, included the Mobile Pavilion, a hands-on showroom staffed with dealer representatives for a...
Microsoft Surface Boot Camp Deploys Game Play Tactics
When it’s time to bring a new version of a beloved video game franchise to market, getting the attention of jaded gamers while introducing new systemic capabilities is no easy task. But that’s exactly what Microsoft pulled off with its Surface Boot Camp, which leveraged the then unreleased Halo: Spartan Assault game to entice retail...
Vodafone Sets Off Edible New Year’s Eve Fireworks
With its New Year’s Eve activation in London, Vodaphone accomplished an industry first—an edible fireworks display. The program’s 360-degree multi-sensory experience engaged hundreds of thousands of consumers (and their taste buds) and showed them that the brand can accomplish the impossible, and help them do the same. Bigger is better. Vodaphone has put a decisive...