Consumer Package Goods—Grocery Archives - Page 18 of 35 - Event Marketer
ULTRA Dog House Mobile Tour Visits Farmers Markets
Nutro proved it can really rock the dog house with its ULTRA Dog House tour that visited farmer’s markets and local festivals in Chicago and New York City last summer. The doghouse design of the vehicle caught conasumers’ eyes and pulled them over to learn about the brand and get some goodies. Pets fetched samples...
PepsiCo #PEPCITY Offers an Eclectic Mix of Experiences
There were many experiences and structures to compete with during Super Bowl last year in New York City, including the massive Super Bowl Boulevard fan village. To promote its partnership with the NFL during that week and stand out from the crowd of brands, PepsiCo decided to stage a food and entertainment hub under a...
Walmart Shareholders Meeting Stage Lights Up LED
The Walmart Shareholders Meeting is one of the largest and most complicated corporate events of the year. It’s not only a business meeting. It’s a pep rally and a rock concert, designed to inspire associates and shareholders in an arena and all over the world via a webcast. Walmart certainly set the stage for success...
Amway Reimagines the Visitor Journey with RFID Triggers
Amway’s Center for Optimal Health (COH) is a 33,000-square-foot space dedicated to teaching and training 20,000 visitors and Amway Business Owners each year. To give its Nutrilite brand a boost, the company commissioned a reimagination of the visitor journey. The result: a series of seamlessly connected environments that mix the vibrant colors and materials of...