Consumer Package Goods—Grocery Archives - Page 19 of 35 - Event Marketer
Snapple Mobile Tour Offers Mohawks and Dye Jobs
Upscale? Nope. Trendy? Hardly. The genius of the Dye Hard vehicle was in its budget-beating simplicity. It would have been so easy to order a super-dooper, high-tech machine to herald the introduction of five new flavors, but Snapple took the road less traveled (actually they took the road traveled about 10 years ago) when it...
Alpine Expert Helps Target Stage a Vertical Catwalk Stunt
Target Corp. went all out last fall to announce the grand reopening of its Chicago store when it staged a vertical fashion show featuring models repelling down a catwalk created on the side of the 11-story building. The effort began with an engineering study conducted by GMR and Munich, Germany-based alpine and bungee event expert...
Forkless Gourmet Takes ‘Bun Meal’ Samples on the Road
If you think the name of Forkless Gourmet’s award-wining mobile vehicle sounds like a combination of Suzanne Somers and Ron Popeil infomercial products, well, you’re not alone. But Forkless Gourmet used its Bun Meal Mobile to spread the word about its frozen ethnic-meal-in-a-bun line and support retail distribution. The bright red Bun Mobile sported a...
Aquafina Deploys ‘Spotters’ to Award Cash Prizes
Pepsi-Cola Co. broke from the typical under-the-cap sweeps for Aquafina last summer when it sent street teams into 83 markets to award a collective 40,000 cash prizes to consumers spotted with its new Aquafina Essentials. “Aquafina Spotter Crews,” assisted by a pair of branded Spotter Blimps, scoured top markets and handed out prizes ranging from...