Consumer Package Goods—Grocery Archives - Page 20 of 35 - Event Marketer
Coke, Kellogg’s and Masterfoods Form NASCAR Alliance
For Coca-Cola, Kellogg’s and Masterfoods USA, those NASCAR sponsorships are all about moving product off of retailers’ shelves. The trio of megabrands joined forces to engineer a seven-month program at Wal-Mart stores nationwide, using their deals with the stock car association as the hook. Coke (promoting Coca-Cola Classic), Kellogg’s (two cereal and two cracker SKUs,...
SoBe Ties onto a 31-City Ozzfest Sponsorship
One of the industry’s original low-media/high-events brands entered the world of music sponsorships with a big bang. SoBe busted out of the gate with a tunes deal used to bump sales and awareness for its Adrenaline Rush energy drink. Tying onto the 31-city Ozzfest was a bold move, and SoBe held on tight along the way...
Red Bull Creates Motorcross Tracks Across Dallas
The always irreverent Red Bull made yet another branded mark, this time at Supermoto events in Las Vegas and Dallas. Red Bull gave PGI the mission of finding non-traditional venues to create its motocross tracks on, and the agency delivered when it chose the (1) parking lot of the Rio Hotel in Sin City and...
SoBe Skate Tour Promotes a Gravity Games Sponsorship
SoBe activated its sponsorship of the Gravity Games with an interesting mix of pre-event hype and at-event experiences that used a clear delineation of three distinct brands under one sponsorship umbrella. Before the event, SoBe got the program humming with a sponsorship of a related amateur skate park tour, tagged regional radio spots focusing on...