Consumer Package Goods—Grocery Archives - Page 23 of 35 - Event Marketer
Altoids Opens an Offbeat, Anti-Love Chocolate Oasis
Altoids leveraged its brand’s alternative style to drive trial of its new chocolate dipped mints through a lovably irreverent pop-up experience. The Altoids Anti-Love Valentine’s Day Chocolate Pop-Up Shoppe targeted young urban trendsetters who gravitate toward offbeat products and brands. Billed as the ultimate destination for anyone seeking refuge from the stresses of Valentine’s Day,...
Mountain Dew Sponsorship Celebrates Teen Lifestyle
When Pepsi-Cola North America’s Mountain Dew took title sponsorship of the Dew Action Sports Tour before the property’s 2005 inaugural season, the challenge was to create an environment that would set it apart from the tour’s other sponsors and connect with the ever-so-savvy teen target. “We take into consideration the landscape of what other sponsors...
M&Ms’ Star Wars Stunt Boosts Product Launch
Masterfoods used the hype around the release of “Star Wars Episode III: Revenge of the Sith” to roll out a new line of dark chocolate M&Ms, lining up characters from the movie to unload the very first shipment of the candies. Actors dressed as Darth Vader, C-3PO, and R2-D2 hauled boxes of the dark chocolate...
Wrigley’s SnoCore Tour Freshens Teen-Friendly Image
Reinforcing its teen-friendly image among marketing-savvy consumers is the main goal for Wrigley’s Winterfresh breath-freshening gum, and the SnoCore Tour has been delivering. The property, an annual traveling winter lifestyle-and-music event, hit 39 markets across North America in 2005. Music acts including Chevelle, Helmet, and Crossfade rocked the event’s performance stage, while brand reps dished...