Consumer Package Goods—Grocery Archives - Page 24 of 35 - Event Marketer
Unilever Hosts Consumer Cooking Competitions
In order to inspire Hispanic women ages 18 to 49 to use Unilever’s many convenience food products in preparing everyday meals, the company created El Desafío del Sabor (The Flavor Challenge). During the yearlong, multi-brand activation hundreds of consumers showed their cooking prowess at auditions held in supermarkets and at festivals in the hopes of...
Spa Experiences Drive Aquafina Plus Mall Sampling
Go to a deli or supermarket and you’ll see water, water everywhere. Bottles of expensive imports from the mountains of France, domestic options from Maine to Montana and good ol’ generic supermarket brands. When it comes to buying water, consumers are flooded with choices, which posed a challenge for the Canadian launch of Aquafina Plus,...
Charmin Gets Media’s Attention with Public Potties
With the success of its groundbreaking Potty Palooza mobile marketing tour, Charmin took clean and homey bathrooms to events all over the country—the folks over at P&G had unwittingly created a major problem. When it came to marketing toilet tissue, was there an event marketing campaign that could possibly top that one? The answer, of...
Milk-Bone Make Your Dog Famous Tour Fetches Results
The Make Your Dog Famous Tour gave dog owners an opportunity to enter their pets in a contest to choose the new public face of Kraft Foods’ Milk-Bone brand. Pet parents visited a Canine Cruiser vehicle at more than 100 consumer events, retailers, malls, and dog parks, and the pets themselves got the star treatment....