Consumer Package Goods—Grocery Archives - Page 25 of 35 - Event Marketer
Pepsi Activates a Diet Dew Snowboard Rail Jam Event
Mountain Dew is known for being an edgy brand, so when Pepsi-Cola was considering live marketing as part of the campaign to relaunch Diet Dew, everyone involved knew it would have to be big. The company settled on a two-pronged approach. One element was a massive, one-day national sampling effort designed to get the entire...
Coca-Cola Hosts a Final Four Food and Music Festival
In year four of an 11-year deal with the NCAA, Coca-Cola wanted to turn up the dial on its fan connections through college sports, focusing on the property’s crown jewel, the men’s basketball tournament’s Final Four. With the semifinal games on Saturday night and the national championship on Monday, Coke zeroed in on Sunday, serving...
Spray-Painted M&M’s People Invade Times Square
Time was, the sight of scantily clad people hanging out in Times Square wasn’t that big a deal. But with the district’s family-friendly cred firmly in place, and mid-December temperatures being what they are in the Big Apple, Mars knew it could turn up the hype for the opening of its M&M’s World New York...
Evian Opens Pop-Up Detox Spas in New York, L.A.
Evian created quite a splash with month-long pop-up Detox Spas in New York City and Los Angeles as it built awareness for the health benefits of the product and reinforced its identity as a “spa in a bottle.” The spas also leveraged the excitement of New York Fashion Week and the Oscars as the consumer...