Retail & Apparel Archives - Page 16 of 36 - Event Marketer
Chaco Footwear’s Shoe App Draws Up 2D Custom Previews
Music festivalgoers are bound to rock out, socialize and snap photos, but they’re not likely to spend precious festival time trying on a pair of shoes. To jump this hurdle, Chaco Footwear set out on a 12-week, cross-country road trip dubbed “Fit For Adventure.” The campaign offered an augmented reality footwear experience that enabled consumers...
Puma Launches IGNITE Shoe with a Treadmill Spectacle
The launch of Puma’s latest running shoe—IGNITE—set off a spectacle in New York City’s Times Square that involved semi-professional runners, the NYPD, tourists and passersby pounding away in their IGNITE footwear on 25 branded treadmills, six large LED screens, a giant 13-foot semicircular LED tower, out-of-home billboards and signage, not to mention tons of collective...
Under Armour Deploys an in-Store Digital Obstacle Course
The goal for the launch and opening of Under Armour’s Chicago Brand House store—a 30,000-square-foot space on the Magnificent Mile, and the largest retail location the company has opened to date—was to interact with local Chicagoans, build Brand House awareness, drive loyalty and in-store traffic and capture consumer and social connectivity. To do that, the...
Inside Reebok’s Workout Experience at CrossFit Competitions
Reebok was looking to create an in-person workout activation for all six locations of the Reebok CrossFit Regional Competitions in May and the Games in July, one that would motivate and engage the hyper-competitive audience while capturing their information for ongoing engagement beyond the events. The result was a life-sized interactive display where users could...