November 30, 2015
After a super-successful run with the first Bionicle tour in 2001, Lego headed out yet again last summer with a 2002 incarnation looking to obtain 300,000 targeted impressions and visit 1,000 demographic-rich locations over 10 weeks for a new Toa Nuva toy extension. The campaign was tailored to appeal to the “shredder teen,” that savvy...
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