Retail & Apparel Archives - Page 20 of 36 - Event Marketer
Alpine Expert Helps Target Stage a Vertical Catwalk Stunt
Target Corp. went all out last fall to announce the grand reopening of its Chicago store when it staged a vertical fashion show featuring models repelling down a catwalk created on the side of the 11-story building. The effort began with an engineering study conducted by GMR and Munich, Germany-based alpine and bungee event expert...
Timberland Tour Integrates Activism and Advertising
A new line of urban boots and Timberland’s well-known community service focus were both put into action during the company’s Community Builder’s Tour. The CBT buzz vehicle made multiple stops per day in inner-city neighborhoods in Atlanta, Baltimore, Los Angeles, New York City and Philadelphia, looking to enlist volunteers to help rejuvenate parks, playgrounds and...
Victoria’s Secret Builds Buzz with Colossal Gift Box
A three-story high pink gift box smack in the middle of Miami Beach during spring break created quite the buzz for the launch of the Victoria’s Secret’s Pink line. For a few days prior to the event, the box stood without brand identification—only a countdown clock and a sign reading, “When the Countdown Ends, the...
Fila Brings London to the Big Easy for Voodoo Fest
Dennis Publishing’s Stuff took Fila from the pages of its magazine into the streets of the Big Easy with a customized London-style double-decker parked smack dab in the middle of the Voodoo Music Experience. The goal: Get the bands—including The Roots, 50 Cent, George Clinton, Cypress Hill, and The White Stripes—to hang in the bus, then...